IWG and ITV couple up for Love Island launch

Supplier of online and instant win games, IWG has unveiled three of the summer’s hottest titles, which draw inspiration from ITV’s hugely popular Love Island where a group of singles try to find romance.

The fast-paced Love Island Bonus, Love Island Instant Cash and Love Island Cash Buster games, new for 2018, see the player become matchmaker, giving them the chance to get their hands on a scorching win if they match up successfully.

In the Love Island Bonus, players try to find their match and make their way to the sizzling bonus rounds and wins on offer. In Instant Cash, match up and even trigger the wheel to win a guaranteed prize. Love Island Cash Buster is the latest incarnation of Cash Buster, IWG’s award winning lottery game.

The titles are available to play on the Progressive Play RGS across IWG’s lottery and commercial operator network.

Leon Thomas, Chief Commercial Officer at IWG, commented: “To celebrate ITV’s hottest reality TV show, we’ve produced some scorching new games to provide players with our most loveable instant win gaming experience yet.

“With millions of viewers tuning in each night to find out the latest gossip from the island, we’re confident players will find these new games and their features blistering.”

William Van Rest, Director of Commerce & Ventures at ITV, added: “Love Island has been one of ITV’s biggest attractions, and this summer we’re thrilled to be working with IWG’s latest game releases.”

IWG has provided a full online instant win service to lotteries for over 15 years, producing more than 250 high quality

Related Posts

Get the latest affiliate news to your inbox

Join 1000’s of digital marketers who want to keep up to date with Affiliate Marketing trends across all verticals. Sign up to our weekly Newsletter and stay updated with all our industry news, insights and interviews.

Partner Directory