ISG's F1 Play will include a new customer acquisition tool

Interregional Sports Group (ISG) media agency has launched a new F1 Play game, in partnership with Formula 1, which will offer a operators a new ‘customer acquisition tool’.
Available both online and on mobile, the new game has been developed with the new tool for bookmakers that engage with ISG as part of its wider F1 rights package. It will also allow players to chance to guess the outcomes for a number of races.
F1 Play will be live for the Formula 1 Gulf Air Bahrain Grand Prix 2019 on March 31 where fans around the world will play for the chance to win a prize, that includes two flights to London, accommodation in a Five Star Hotel, transport to and from the Silverstone circuit where VIP Paddock Club passes will give them prime viewing, Paddock Tours and Pit Lane access as well as fine dining hospitality.
ISG Group CEO, Chris Buckley, commented on the new game: ““This is a great opportunity for F1 fans to test just how in-depth their knowledge of the sport really is.
“Players will have to make predictions on events from the starting grid to the chequered flag, and if they get it right, they could win a dream weekend at Silverstone.”
F1 Play will give bookmakers the chance to integrate the game into the operator’s betting engines so that wagers can be offered and placed across different elements of their predictions.
The game will use Sportradar-supplied data, while ISG will also have access to sublicensing rights with regard to selected gambling brands worldwide under its agreement with F1.
The rights include location-focused on-screen graphics in addition to both physical and virtual trackside signage across F1’s various digital and social platforms.