As an affiliate program manager, you should be constantly looking to learn and develop your skill set. The more you know, the better placed you’ll be to support your partners
Measuring and understanding the true incremental impact of affiliate campaigns is becoming increasingly important. Performance marketing agency, Partnercentric, recently released their findings of their Incrementality Report for 2023. This report delivered
Using a sales funnel is a marketing process which moves customers through the steps in the sales process to maximise conversions. Although it seems complicated at first, an effective marketing
LinkedIn is one of the best places on the internet to post and interact with other people in your industry. From other affiliate marketers to key connections who can help
Maintaining and managing your affiliate partnerships is an extremely important part of your program development. Though you do need to ensure that you have good practices in place to recruit
Google has a well-known monopoly on search engines. It is very useful when it comes to SEO and digital marketing in general. However, it is important that you aren’t just
Who only uses one device to access the internet nowadays? Many of us might start looking at something on our phones but then switch across to another device to finish
Ahead of next month’s Digital Marketing Forum, Affiverse CEO Lee-Ann Johnstone caught up with James Sandberg, founder of eCommerce agency Customer Devoted. Sandberg, who is heading up a panel entitled ‘Lead Generation: Sales funnels have morphed
With so much emphasis on SEO within iGaming, you may feel like you’re not getting anywhere when compared to your competitors. This is where App Store Optimisation (ASO) can give
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