BlueRibbon is now free to offer its “unique jackpot marketing platform”, as well as its tools and services, to online gambling operators in the UK, after being awarded a supplier licence by the country’s Gambling Commission.
The licence means UK operators can for the first time create jackpot-based promotions to incentivise and reward their players with non-bonus-based rewards.
The BlueRibbon platform allows operators to create, customise and control bespoke jackpots that are tailored to their business needs and that cater to all player segments and preferences.
The platform is agnostic to any game, vertical or event, so every bet or action on any product gives players a real chance of winning a jackpot prize.
Operators will also be able to leverage the platform’s unique data insights and powerful back office to build an engaging and rewarding experience for all types of player.
Amir Askarov, co-founder and CEO of BlueRibbon, said: “We are proud to have been awarded a supplier licence by the Gambling Commission, allowing us to offer our unique jackpot marketing platform to UK operators for the very first time.
“In such a competitive market differentiation is key but to date operators have struggled to truly set themselves apart. The BlueRibbon platform allows them to do just that, and to use jackpots to boost acquisition and retention and to offer significant added value to players.”
BlueRibbon’s UK licence comes shortly after it announced a breakthrough deal with live dealer pioneer Ezugi in which the latter will use the BlueRibbon platform as a marketing layer on top of its live dealer tables.