User-generated content (UGC) has become a powerful force in digital marketing, shifting the balance of influence away from brands and towards consumers. Rather than relying solely on professionally curated ads
Franchises have long relied on traditional methods like expos, print advertising, and in-person networking to expand their reach. But in 2025, digital marketing has taken over as the primary driver
The days when franchises relied solely on expos, print ads, and word-of-mouth to grow their businesses are long gone. In 2025, digital marketing has become the backbone of franchise expansion,
As digital marketing continues to evolve, artificial intelligence (AI), hyper-personalisation, and social media engagement are taking centre stage in 2025. A recent report by IAB Spain and Adevinta highlights how
Social media is no longer just a channel for communication; it’s a vital tool for driving sales and building communities. Retailers like Asos, New Look, and Urban Decay are at
The advertising world is on the brink of a remarkable milestone. Industry forecasts, such as the GroupM report, suggest that global advertising revenue will surpass $1 trillion in 2025. What’s
The UK’s digital landscape stands on the brink of a significant transformation as Technology Secretary Peter Kyle announces the possibility of banning social media for under-16s. This bold move, mirroring
In the rapidly evolving iGaming industry, effective digital marketing strategies are pivotal for B2B companies to thrive. Alexandra Voronetskaya, the Chief Marketing Officer at EvenBet Gaming, delves into the complexities
In today’s intensely competitive digital landscape, small and medium-sized businesses (SMBs) find it increasingly challenging to stand out. Around 20% of U.S. small businesses are failing before they reach their
Back in 2019, tech giant Google launched a digital marketing coaching program designed to help small-medium business owners and entrepreneurs learn how to effectively market their businesses and advertise their
The Microsoft Digital Marketing Centre management platform is a tool that businesses can use to manage their online presence, with options for control of social media accounts, organic content, and
Lee-Ann is back with another podcast. This time, featuring two lovely ladies from LinkUnite, an exclusive invite-only women’s retreat and digital marketing forum that sounds like the perfect combination of
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